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Fitzy

Shopify

fitzy.ca

Fitzy is a Canadian artisan leather goods brand that handcrafts modern accessories including wallets, belts, keychains, and travel items. The brand emphasizes quality craftsmanship and sustainability with a philosophy of buying less and choosing well-made products.

Visit Store

Products

119

Collections

22

Pages

14

Blog Posts

49

CommerceRank Score

Overall store health assessment based on 5 key factors

D

51/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#7640 / 16375

Faster than 53% of stores

Jewelry & Accessories Ranking

#241 / 514

Top 47% in category

Category Avg Performance

57

+3 above avg

Category Avg LCP

1.9s

60

Performance

86

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#328 in Jewelry & Accessories

Above average (top 48%)

85% below average

119 products vs 770 avg

Faster than 53% of Jewelry & Accessories stores

PageSpeed score: 60/100

No BNPL options

61% of Jewelry & Accessories stores offer PayPal

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products119 / avg 770

85% below average

avg

Collections22 / avg 50

56% below average

avg

Pages14 / avg 17

18% below average

avg

Blog Posts49 / avg 26

88% above average

avg

Category Intelligence

How Fitzy compares to other jewelry & accessories stores

Theme Adoption

0%

of Jewelry & Accessories stores use this theme

Insights

  • 61% of Jewelry & Accessories stores offer PayPal

Theme & Design

Theme Name

Blockshop

Type

Theme Store

Theme Store ID

606

Tech Stack

Platform

Shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 48% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Basic stack

No review platform (25% of category uses one)No BNPL detected (66% of category offers BNPL)

Business Sophistication

Early stage

InternationalModern Theme

Store Timeline & History

Feb 2026

119 products22 collections14 pages49 blogs

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About Fitzy

Fitzy is a jewelry & accessories ecommerce store built on Shopify and operating in US. The store currently offers 119 products organized across 22 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Fitzy uses the Blockshop theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Fitzy achieves a performance score of 60/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Fitzy has not implemented a third-party review platform. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal

Competitive Positioning

Within the Jewelry & Accessories category, Fitzy ranks #328 out of 679 stores we track. This places them in the top 48% of jewelry & accessories stores by product catalog size.

Last scanned

Feb 25, 2026

Fitzy | Jewelry & Accessories Store Analysis | CommerceRank