Five Elements
five-elements.co.nz
Five Elements is a New Zealand-based natural skincare brand that formulates balms, serums, moisturizers, and skin tonics using organic botanical ingredients. The brand specializes in herbal oil extracts designed to address skin concerns including psoriasis, eczema, dermatitis, and inflamed skin.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
21
Collections
7
Pages
9
Blog Posts
51
CommerceRank Score
Overall store health assessment based on 5 key factors
57/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 12 points below Beauty & Skincare category average (54)
- SEO score is 62/100 - fix meta tags, alt text, and structured data
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13801 / 16375
Faster than 16% of stores
Beauty & Skincare Ranking
#669 / 859
Top 78% in category
Category Avg Performance
54
-12 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#733 in Beauty & Skincare
Below 63% of stores
95% below average
21 products vs 445 avg
Slower than 78% of Beauty & Skincare stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
95% below average
avg
89% below average
avg
73% below average
avg
2% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 63% by catalog size
low
Basic content (9 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Five Elements
Five Elements is a beauty & skincare ecommerce store built on Shopify and operating in NZ. The store currently offers 21 products organized across 7 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Five Elements uses the Envy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Five Elements achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 76/100 for accessibility and 62/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Five Elements uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Five Elements ranks #733 out of 1155 stores we track. This places them in the top 63% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
