Flamery
flamery.co.uk
Flamery is a Yorkshire-based manufacturer of premium live-fire grilling equipment, offering expertly crafted Asado grills inspired by Argentine tradition and Japanese-style Konro tabletop grills. The store also sells complementary accessories including rotisseries, spares, aprons, and BBQ gloves for outdoor entertaining and garden use.
Performance Needs Attention
This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
42
Collections
23
Pages
26
Blog Posts
72
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#11910 / 16375
Faster than 27% of stores
Outdoor & Leisure Ranking
#36 / 51
Top 71% in category
Category Avg Performance
56
-7 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.010
Cumulative Layout Shift
297ms
Interaction to Next Paint
Additional Metrics
1.1s
First Contentful Paint
—
Time to First Byte
5.8s
Speed Index
Store Audit
Actionable insights compared to 74 Outdoor & Leisure stores
#50 in Outdoor & Leisure
Below 68% of stores
97% below average
42 products vs 1,241 avg
Slower than 71% of Outdoor & Leisure stores
PageSpeed score: 49/100
Category Benchmarks
Compared to 74 stores in Outdoor & Leisure
97% below average
avg
68% below average
avg
8% above average
avg
44% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Jan 2026
Below average catalog size
Top 68% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Jan 2026
Similar Outdoor & Leisure Stores
Other outdoor & leisure stores with similar size
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About Flamery
Flamery is a outdoor & leisure ecommerce store built on shopify and operating in GB. The store currently offers 42 products organized across 23 collections, making it comparable in size for the outdoor & leisure category.
Theme and Design
Flamery uses the Concept theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Flamery achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Flamery uses Reviews.io for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Outdoor & Leisure category, Flamery ranks #50 out of 74 stores we track. This places them in the top 68% of outdoor & leisure stores by product catalog size.
Last scanned
Feb 18, 2026