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Flamery

shopify

flamery.co.uk

Flamery is a Yorkshire-based manufacturer of premium live-fire grilling equipment, offering expertly crafted Asado grills inspired by Argentine tradition and Japanese-style Konro tabletop grills. The store also sells complementary accessories including rotisseries, spares, aprons, and BBQ gloves for outdoor entertaining and garden use.

Outdoor & Leisure
Concept
GB / GBP
Reviews.io
PayPal
Visit Store

Performance Needs Attention

This store scores 49/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

42

Collections

23

Pages

26

Blog Posts

72

CommerceRank Score

Overall store health assessment based on 5 key factors

C

60/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#11910 / 16375

Faster than 27% of stores

Outdoor & Leisure Ranking

#36 / 51

Top 71% in category

Category Avg Performance

56

-7 below avg

Category Avg LCP

1.9s

Faster than avg

49

Performance

86

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.4s

Largest Contentful Paint

CLSgood

0.010

Cumulative Layout Shift

INPneeds work

297ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.1s

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

5.8s

Speed Index

Store Audit

Actionable insights compared to 74 Outdoor & Leisure stores

#50 in Outdoor & Leisure

Below 68% of stores

97% below average

42 products vs 1,241 avg

Slower than 71% of Outdoor & Leisure stores

PageSpeed score: 49/100

Category Benchmarks

Compared to 74 stores in Outdoor & Leisure

Products42 / avg 1,241

97% below average

avg

Collections23 / avg 71

68% below average

avg

Pages26 / avg 24

8% above average

avg

Blog Posts72 / avg 50

44% above average

avg

Theme & Design

Theme Name

Concept

Type

Theme Store

Theme Store ID

2412

Tech Stack

Platform

shopify

Reviews Platform

Reviews.io

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

New (< 3 months)

Since Jan 2026

Market Position

Below average catalog size

Top 68% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

Modern Theme

Store Timeline & History

Jan 2026

42 products23 collections26 pages72 blogs

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About Flamery

Flamery is a outdoor & leisure ecommerce store built on shopify and operating in GB. The store currently offers 42 products organized across 23 collections, making it comparable in size for the outdoor & leisure category.

Theme and Design

Flamery uses the Concept theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Flamery achieves a performance score of 49/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Flamery uses Reviews.io for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Outdoor & Leisure category, Flamery ranks #50 out of 74 stores we track. This places them in the top 68% of outdoor & leisure stores by product catalog size.

Last scanned

Feb 18, 2026

Flamery | Outdoor & Leisure Store Analysis | CommerceRank