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Hawwl

shopify

hawwl.store

HAWWL.store offers a carefully curated collection of adventure and outdoor lifestyle products designed for versatility, durability, and timeless functionality. Their range includes outdoor dining and picnicware, indoor/outdoor blankets and furnishings, apparel like rainwear, accessories, home goods including candles and lamps, and pet products, all selected for families seeking quality items that perform across multiple environments.

Visit Store

Products

49

Collections

18

Pages

8

Blog Posts

6

CommerceRank Score

Overall store health assessment based on 5 key factors

C

56/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme12/15 (Popular theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 21 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Outdoor & Leisure Ranking

#2 / 51

Top 4% in category

Category Avg Performance

56

+5 above avg

Category Avg LCP

1.9s

61

Performance

97

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 74 Outdoor & Leisure stores

#1 in Outdoor & Leisure

Top 1% of stores

96% below average

49 products vs 1,241 avg

Faster than 96% of Outdoor & Leisure stores

PageSpeed score: 61/100

Category Benchmarks

Compared to 74 stores in Outdoor & Leisure

Products49 / avg 1,241

96% below average

avg

Collections18 / avg 71

75% below average

avg

Pages8 / avg 24

67% below average

avg

Blog Posts6 / avg 50

88% below average

avg

Theme & Design

Theme Name

Craft

Type

Theme Store

Theme Store ID

1368

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (8 pages)

Tech Stack Maturity

Developing stack

No review platform (39% of category uses one)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

49 products18 collections8 pages6 blogs

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About Hawwl

Hawwl is a outdoor & leisure ecommerce store built on shopify and operating in GB. The store currently offers 49 products organized across 18 collections, making it comparable in size for the outdoor & leisure category.

Theme and Design

Hawwl uses the Craft theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Hawwl achieves a performance score of 61/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Hawwl has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Outdoor & Leisure category, Hawwl ranks #1 out of 74 stores we track. This places them in the top 1% of outdoor & leisure stores by product catalog size.

Last scanned

Feb 23, 2026

Hawwl | Outdoor & Leisure Store Analysis | CommerceRank