Fleshlight
fleshlight.com
Fleshlight is an ecommerce retailer specializing in male intimate wellness products, including masturbators, strokers, and related adult toys. The store emphasizes discreet shipping and positions itself as the world's leading brand in its category.
Performance Needs Attention
This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,012
Collections
133
Pages
23
Blog Posts
456
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 34 points below General category average (63)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15732 / 16375
Faster than 4% of stores
General Ranking
#264 / 270
Top 98% in category
Category Avg Performance
63
-34 below avg
Category Avg LCP
2.2s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.070
Cumulative Layout Shift
182ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 34432 General stores
#3365 in General
Top 10% of stores
28% above average
1,012 products vs 792 avg
Slower than 98% of General stores
PageSpeed score: 29/100
Category Benchmarks
Compared to 34432 stores in General
28% above average
avg
125% above average
avg
15% above average
avg
1371% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 10% by catalog size
high
Strong content (456 blogs, 23 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Fleshlight
Fleshlight is a general ecommerce store built on Shopify and operating in US. The store currently offers 1,012 products organized across 133 collections, making it larger than average for the general category.
Theme and Design
Fleshlight uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fleshlight achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fleshlight has not implemented a third-party review platform and offers Pipe, PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the General category, Fleshlight ranks #3365 out of 34432 stores we track. This places them in the top 10% of general stores by product catalog size.
Last scanned
Feb 25, 2026
