Pureoud
pureoud.co.uk
Pure Oud UK is a specialist retailer of premium oud oils and oud-based fragrances. The store offers 100% pure oud perfumes sourced from carefully selected suppliers, positioning itself as a provider of authentic, high-quality agarwood fragrances and oud oils for the UK market.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
10
Collections
3
Pages
8
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
34/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Perfume & Cologne Ranking
#2 / 89
Top 2% in category
Category Avg Performance
55
-7 below avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#1 in Perfume & Cologne
Top 1% of stores
99% below average
10 products vs 723 avg
Faster than 98% of Perfume & Cologne stores
PageSpeed score: 48/100
No BNPL options
64% of Perfume & Cologne stores offer PayPal
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
99% below average
avg
94% below average
avg
68% below average
avg
98% below average
avg
Category Intelligence
How Pureoud compares to other perfume & cologne stores
2%
of Perfume & Cologne stores use this theme
Insights
- 64% of Perfume & Cologne stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Perfume & Cologne Stores
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About Pureoud
Pureoud is a perfume & cologne ecommerce store built on shopify and operating in GB. The store currently offers 10 products organized across 3 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Pureoud uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 2% of perfume & cologne stores.
Performance Analysis
Based on Google PageSpeed Insights, Pureoud achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pureoud has not implemented a third-party review platform. Compared to other perfume & cologne stores, 64% of perfume & cologne stores offer paypal
Competitive Positioning
Within the Perfume & Cologne category, Pureoud ranks #1 out of 127 stores we track. This places them in the top 1% of perfume & cologne stores by product catalog size.
Last scanned
Feb 23, 2026
