Florislondon
florislondon.com
Floris London is a heritage British perfume house founded in 1730, specializing in finely crafted fragrances for men and women, along with bath, body, and home fragrance products. The brand offers a curated selection of classic and contemporary scents including signature fragrances like Bergamotto di Positano, Malmaison Encore, and Neroli Voyage.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
146
Collections
105
Pages
31
Blog Posts
95
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Perfume & Cologne Ranking
#2 / 89
Top 2% in category
Category Avg Performance
55
-9 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.010
Cumulative Layout Shift
177ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#1 in Perfume & Cologne
Top 1% of stores
80% below average
146 products vs 723 avg
Faster than 98% of Perfume & Cologne stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
80% below average
avg
110% above average
avg
24% above average
avg
6% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Florislondon
Florislondon is a perfume & cologne ecommerce store built on shopify and operating in GB. The store currently offers 146 products organized across 105 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Florislondon uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Florislondon achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Florislondon has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Perfume & Cologne category, Florislondon ranks #1 out of 127 stores we track. This places them in the top 1% of perfume & cologne stores by product catalog size.
Last scanned
Feb 23, 2026
