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Flossandrock

shopify

flossandrock.co.uk

Floss & Rock is an eco-friendly toy brand specializing in creative gifts and toys designed for children aged 2-10. The store offers a curated selection of sustainable toys including art supplies, colouring books, fashion-themed accessories, and interactive games, with a focus on environmentally conscious children's products.

Toys & Games
Bespoke
GR / GBP
TrustPilot
Settle +2
Visit Store

Performance Needs Attention

This store scores 11/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

588

Collections

200

Pages

20

Blog Posts

24

CommerceRank Score

Overall store health assessment based on 5 key factors

B

70/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 48 points below Toys & Games category average (59)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#16246 / 16374

Faster than 1% of stores

Toys & Games Ranking

#292 / 293

Top 100% in category

Category Avg Performance

59

-48 below avg

Category Avg LCP

1.6s

Faster than avg

11

Performance

83

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.4s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

82ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.3s

First Contentful Paint

TTFBgood

565ms

Time to First Byte

SIpoor

14.7s

Speed Index

Store Audit

Actionable insights compared to 465 Toys & Games stores

#142 in Toys & Games

Above average (top 31%)

72% below average

588 products vs 2,106 avg

Slower than 100% of Toys & Games stores

PageSpeed score: 11/100

-3 products

Over the past month

Category Benchmarks

Compared to 465 stores in Toys & Games

Products588 / avg 2,106

72% below average

avg

Collections200 / avg 82

144% above average

avg

Pages20 / avg 14

43% above average

avg

Blog Posts24 / avg 28

14% below average

avg

Category Intelligence

How Flossandrock compares to other toys & games stores

Review Platform Adoption

8%

of Toys & Games stores use TrustPilot

Finance Adoption

17%

of Toys & Games stores use Klarna

Insights

  • 81% of Toys & Games stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

Settle
Pipe
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 31% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

International

Store Timeline & History

Mar 2026

588 products200 collections

Feb 2026

591 products190 collections20 pages24 blogs

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About Flossandrock

Flossandrock is a toys & games ecommerce store built on shopify and operating in GR. The store currently offers 588 products organized across 200 collections, making it comparable in size for the toys & games category.

Theme and Design

Flossandrock uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Flossandrock achieves a performance score of 11/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Flossandrock uses TrustPilot for customer reviews and offers Settle, Pipe, Klarna for payment flexibility. Compared to other toys & games stores, 81% of toys & games stores offer paypal

Competitive Positioning

Within the Toys & Games category, Flossandrock ranks #142 out of 465 stores we track. This places them in the top 31% of toys & games stores by product catalog size. Over the past month, the store has reduced its catalog by 3 products.

Last scanned

Mar 12, 2026

Flossandrock | Toys & Games Store Analysis | CommerceRank