Wickentoys
wickentoys.co.uk
Wicken Toys is a UK-based retailer of outdoor play equipment and children's toys, offering a curated selection of products from premium brands including BERG trampolines, Creative Playthings wooden climbing frames, balance bikes, go-karts, and scooters. The store operates a physical showroom and provides accessories and spare parts for its product range.
Products
619
Collections
303
Pages
14
Blog Posts
7
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Consider BNPL options to increase average order value
Store Audit
Actionable insights compared to 465 Toys & Games stores
#137 in Toys & Games
Above average (top 29%)
71% below average
619 products vs 2,106 avg
No BNPL options
69% of Toys & Games stores offer PayPal
Category Benchmarks
Compared to 465 stores in Toys & Games
71% below average
avg
270% above average
avg
0% above average
avg
75% below average
avg
Category Intelligence
How Wickentoys compares to other toys & games stores
8%
of Toys & Games stores use TrustPilot
Insights
- 69% of Toys & Games stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Above average catalog size
Top 29% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Mar 2026
Similar Toys & Games Stores
Other toys & games stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Wickentoys
Wickentoys is a toys & games ecommerce store built on shopify and operating in GB. The store currently offers 619 products organized across 303 collections, making it comparable in size for the toys & games category.
Theme and Design
Wickentoys uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Wickentoys uses TrustPilot for customer reviews. Compared to other toys & games stores, 69% of toys & games stores offer paypal
Competitive Positioning
Within the Toys & Games category, Wickentoys ranks #137 out of 465 stores we track. This places them in the top 29% of toys & games stores by product catalog size.
Last scanned
Mar 10, 2026
