Flowkayaks
flowkayaks.co.uk
Flow Kayaks is a UK-based retailer specializing in paddle sports equipment including kayaks, canoes, stand-up paddleboards (SUPs), paddles, drysuits, buoyancy aids, and safety gear. Operating both online and from a physical store in Nottingham, they stock brands such as Jackson Kayaks, Pyranha Kayaks, P&H Sea Kayaks, and NRS, positioning themselves as an expert advisor in water sports and outdoor recreation.
Products
305
Collections
207
Pages
34
Blog Posts
44
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#345 in Sports & Outdoors
Above average (top 32%)
69% below average
305 products vs 976 avg
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
69% below average
avg
35% above average
avg
17% above average
avg
28% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Mar 2026
Above average catalog size
Top 32% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Mar 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Flowkayaks
Flowkayaks is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 305 products organized across 207 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Flowkayaks uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Flowkayaks uses TrustPilot for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Flowkayaks ranks #345 out of 1076 stores we track. This places them in the top 32% of sports & outdoors stores by product catalog size.
Last scanned
Mar 10, 2026
