Lecol
lecol.cc
Le Col is a premium cycling apparel brand offering technical performance wear including jerseys, bib shorts, base layers, jackets, and accessories. The brand is founded on professional cycling expertise and serves both competitive and recreational cyclists.
Performance Needs Attention
This store scores 29/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
303
Collections
383
Pages
282
Blog Posts
417
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Sports & Outdoors category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15695 / 16375
Faster than 4% of stores
Sports & Outdoors Ranking
#686 / 716
Top 96% in category
Category Avg Performance
56
-27 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
181ms
Interaction to Next Paint
Additional Metrics
1.5s
First Contentful Paint
558ms
Time to First Byte
11.0s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#346 in Sports & Outdoors
Above average (top 32%)
69% below average
303 products vs 976 avg
Slower than 96% of Sports & Outdoors stores
PageSpeed score: 29/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
69% below average
avg
150% above average
avg
872% above average
avg
584% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 32% by catalog size
high
Strong content (417 blogs, 282 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Lecol
Lecol is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 303 products organized across 383 collections, making it comparable in size for the sports & outdoors category.
Theme and Design
Lecol uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Lecol achieves a performance score of 29/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Lecol has not implemented a third-party review platform and offers PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Lecol ranks #346 out of 1076 stores we track. This places them in the top 32% of sports & outdoors stores by product catalog size.
Last scanned
Feb 19, 2026
