Flowmat
flowmat.nl
Flowmat is a Dutch wellness brand specializing in acupressure mats designed to promote deep relaxation, reduce stress, relieve muscle tension, and improve sleep quality. The products are natural, easy to use at home, and positioned as effective wellness tools for recovery and overall vitality.
Products
8
Collections
5
Pages
12
Blog Posts
30
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#5679 / 16375
Faster than 65% of stores
Health & Wellness Ranking
#122 / 378
Top 32% in category
Category Avg Performance
57
+7 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 593 Health & Wellness stores
#396 in Health & Wellness
Below 67% of stores
96% below average
8 products vs 212 avg
Faster than 68% of Health & Wellness stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 593 stores in Health & Wellness
96% below average
avg
83% below average
avg
52% below average
avg
42% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 67% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Health & Wellness Stores
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About Flowmat
Flowmat is a health & wellness ecommerce store built on Shopify and operating in NL. The store currently offers 8 products organized across 5 collections, making it comparable in size for the health & wellness category.
Theme and Design
Flowmat uses the Craft theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Flowmat achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Flowmat has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Health & Wellness category, Flowmat ranks #396 out of 593 stores we track. This places them in the top 67% of health & wellness stores by product catalog size.
Last scanned
Feb 25, 2026
