Fluff
fluff.co
FluffCo offers premium hotel-grade bedding and linen products including pillows, comforters, robes, and towels sourced directly from major hotel chain suppliers. The brand positions itself as bringing luxury hotel comfort to homes at significantly discounted prices compared to what hotels charge.
Performance Needs Attention
This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
26
Collections
25
Pages
26
Blog Posts
15
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 28 points below Bedding & Linen category average (55)
- SEO score is 69/100 - fix meta tags, alt text, and structured data
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#15916 / 16375
Faster than 3% of stores
Bedding & Linen Ranking
#118 / 124
Top 95% in category
Category Avg Performance
55
-28 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.3s
Largest Contentful Paint
0.020
Cumulative Layout Shift
241ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 168 Bedding & Linen stores
#114 in Bedding & Linen
Below 68% of stores
92% below average
26 products vs 311 avg
Slower than 95% of Bedding & Linen stores
PageSpeed score: 27/100
Category Benchmarks
Compared to 168 stores in Bedding & Linen
92% below average
avg
68% below average
avg
55% below average
avg
75% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 68% by catalog size
low
Basic content (26 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Fluff
Fluff is a bedding & linen ecommerce store built on Shopify and operating in CZ. The store currently offers 26 products organized across 25 collections, making it comparable in size for the bedding & linen category.
Theme and Design
Fluff uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fluff achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 69/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fluff has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Bedding & Linen category, Fluff ranks #114 out of 168 stores we track. This places them in the top 68% of bedding & linen stores by product catalog size.
Last scanned
Feb 25, 2026
