Fluffikon
fluffikon.ch
Fluffikon is a Swiss-based homeware store specializing in unique Moroccan-style decorative pillows. The store offers XXL and large throw pillows crafted from premium materials including velvet, kilim, and biological Swiss wool, designed to complement modern home interiors.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
98
Collections
26
Pages
18
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Homeware category average (58)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#13772 / 16375
Faster than 16% of stores
Homeware Ranking
#392 / 457
Top 86% in category
Category Avg Performance
58
-16 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 673 Homeware stores
#382 in Homeware
Below 57% of stores
89% below average
98 products vs 898 avg
Slower than 86% of Homeware stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 673 stores in Homeware
89% below average
avg
67% below average
avg
10% below average
avg
86% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 57% by catalog size
low
Basic content (18 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Fluffikon
Fluffikon is a homeware ecommerce store built on Shopify and operating in CH. The store currently offers 98 products organized across 26 collections, making it comparable in size for the homeware category.
Theme and Design
Fluffikon uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fluffikon achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fluffikon uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Fluffikon ranks #382 out of 673 stores we track. This places them in the top 57% of homeware stores by product catalog size.
Last scanned
Feb 25, 2026
