Houseofneutrals
houseofneutrals.com
House Of Neutrals is an online homeware retailer offering globally sourced, artisan-crafted products with a neutral-rustic aesthetic. Their product range includes Indian vintage blankets, rustic pillow covers, and decorative homeware items designed for laid-back living spaces.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
95
Collections
7
Pages
13
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Homeware category average (58)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13915 / 16375
Faster than 15% of stores
Homeware Ranking
#395 / 457
Top 86% in category
Category Avg Performance
58
-17 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.8s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#386 in Homeware
Below 57% of stores
89% below average
95 products vs 898 avg
Slower than 86% of Homeware stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 673 stores in Homeware
89% below average
avg
91% below average
avg
35% below average
avg
90% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 57% by catalog size
low
Basic content (13 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Homeware Stores
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About Houseofneutrals
Houseofneutrals is a homeware ecommerce store built on shopify and operating in CH. The store currently offers 95 products organized across 7 collections, making it comparable in size for the homeware category.
Theme and Design
Houseofneutrals uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Houseofneutrals achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Houseofneutrals has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Homeware category, Houseofneutrals ranks #386 out of 673 stores we track. This places them in the top 57% of homeware stores by product catalog size.
Last scanned
Feb 19, 2026
