Flukejewellery
flukejewellery.com
Fluke Jewellery is a handmade Scottish jewellery maker based in Orkney that creates nature-inspired pieces including rings, pendants, brooches, earrings, necklaces, bracelets, and cufflinks crafted from gold and silver. The store features distinctive collections such as Groatie Buckies, Indie Rings, Fire & Ice, and designs inspired by local wildlife including dolphins, puffins, whales, and seashells.
Products
361
Collections
20
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
49/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#8810 / 16375
Faster than 46% of stores
Jewellery & Watches Ranking
#416 / 758
Top 55% in category
Category Avg Performance
57
+0 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#347 in Jewellery & Watches
Above average (top 32%)
55% below average
361 products vs 802 avg
Slower than 55% of Jewellery & Watches stores
PageSpeed score: 57/100
No BNPL options
64% of Jewellery & Watches stores offer PayPal
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
55% below average
avg
72% below average
avg
64% below average
avg
93% below average
avg
Category Intelligence
How Flukejewellery compares to other jewellery & watches stores
Insights
- 64% of Jewellery & Watches stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 32% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Flukejewellery
Flukejewellery is a jewellery & watches ecommerce store built on Shopify and operating in ES. The store currently offers 361 products organized across 20 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Flukejewellery uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Flukejewellery achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Flukejewellery has not implemented a third-party review platform. Compared to other jewellery & watches stores, 64% of jewellery & watches stores offer paypal
Competitive Positioning
Within the Jewellery & Watches category, Flukejewellery ranks #347 out of 1082 stores we track. This places them in the top 32% of jewellery & watches stores by product catalog size.
Last scanned
Feb 25, 2026
