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Farrahb

Shopify

farrahb.com

Farrah B Jewelry is an Austin, TX-based fashion jewelry retailer specializing in earrings, bracelets, necklaces, and other jewelry accessories. The store offers contemporary jewelry pieces and is positioned as a lifestyle brand with a focus on quality and design.

Visit Store

Products

363

Collections

16

Pages

4

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

C

57/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content10/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#8280 / 16375

Faster than 49% of stores

Jewellery & Watches Ranking

#390 / 758

Top 51% in category

Category Avg Performance

57

+1 above avg

Category Avg LCP

1.8s

58

Performance

81

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#344 in Jewellery & Watches

Above average (top 32%)

55% below average

363 products vs 802 avg

Slower than 51% of Jewellery & Watches stores

PageSpeed score: 58/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products363 / avg 802

55% below average

avg

Collections16 / avg 72

78% below average

avg

Pages4 / avg 28

86% below average

avg

Blog Posts2 / avg 46

96% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Above average catalog size

Top 32% by catalog size

Content Investment

low

Basic content (4 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

363 products16 collections4 pages2 blogs

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About Farrahb

Farrahb is a jewellery & watches ecommerce store built on Shopify and operating in AU. The store currently offers 363 products organized across 16 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Farrahb uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Farrahb achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Farrahb has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Farrahb ranks #344 out of 1082 stores we track. This places them in the top 32% of jewellery & watches stores by product catalog size.

Last scanned

Feb 25, 2026

Farrahb | Jewellery & Watches Store Analysis | CommerceRank