Flyingout
flyingout.co.nz
Flying Out is an independent record store based in Auckland, New Zealand, specializing in vinyl records, CDs, turntables, cassette tapes, and music-related merchandise. Founded in 2015, the store champions local and international independent music with a curated selection across multiple genres and formats, offering free shipping throughout New Zealand.
Products
16,488
Collections
291
Pages
29
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- PageSpeed is 11 points below Music & Merch category average (61)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#11574 / 16375
Faster than 29% of stores
Music & Merch Ranking
#241 / 305
Top 79% in category
Category Avg Performance
61
-11 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.7s
Largest Contentful Paint
0.030
Cumulative Layout Shift
138ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 436 Music & Merch stores
#5 in Music & Merch
Top 1% of stores
1395% above average
16,488 products vs 1,103 avg
Slower than 79% of Music & Merch stores
PageSpeed score: 50/100
Category Benchmarks
Compared to 436 stores in Music & Merch
1395% above average
avg
341% above average
avg
107% above average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (3 blogs, 29 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Music & Merch Stores
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About Flyingout
Flyingout is a music & merch ecommerce store built on Shopify and operating in NZ. The store currently offers 16,488 products organized across 291 collections, making it larger than average for the music & merch category.
Theme and Design
Flyingout uses the Broadcast theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Flyingout achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Flyingout has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Music & Merch category, Flyingout ranks #5 out of 436 stores we track. This places them in the top 1% of music & merch stores by product catalog size.
Last scanned
Feb 25, 2026
