Fogocharcoal
fogocharcoal.com
Fogo Charcoal is a specialty retailer of premium hardwood lump charcoal and grilling supplies designed for outdoor cooking enthusiasts. The store offers charcoal products, wood chips and chunks, firestarters, rubs and seasonings, and grill accessories compatible with popular grilling and smoking equipment brands.
Products
112
Collections
33
Pages
37
Blog Posts
478
CommerceRank Score
Overall store health assessment based on 5 key factors
77/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#9533 / 16375
Faster than 42% of stores
Outdoor & Leisure Ranking
#27 / 51
Top 53% in category
Category Avg Performance
56
+0 above avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
3.1s
Largest Contentful Paint
0.030
Cumulative Layout Shift
76ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 74 Outdoor & Leisure stores
#28 in Outdoor & Leisure
Above average (top 38%)
91% below average
112 products vs 1,241 avg
Slower than 53% of Outdoor & Leisure stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 74 stores in Outdoor & Leisure
91% below average
avg
54% below average
avg
54% above average
avg
856% above average
avg
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 38% by catalog size
high
Strong content (478 blogs, 37 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Outdoor & Leisure Stores
Other outdoor & leisure stores with similar size
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About Fogocharcoal
Fogocharcoal is a outdoor & leisure ecommerce store built on Shopify and operating in US. The store currently offers 112 products organized across 33 collections, making it comparable in size for the outdoor & leisure category.
Theme and Design
Fogocharcoal uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of outdoor & leisure stores.
Performance Analysis
Based on Google PageSpeed Insights, Fogocharcoal achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fogocharcoal uses judge.me for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Outdoor & Leisure category, Fogocharcoal ranks #28 out of 74 stores we track. This places them in the top 38% of outdoor & leisure stores by product catalog size.
Last scanned
Feb 25, 2026
