Footballkitsdirect
footballkitsdirect.com
Football Kits Direct supplies official teamwear, training kits, footballs, and sports equipment from premium brands including Adidas, Nike, Puma, Joma, Macron, and Umbro. The store serves grassroots to professional teams and offers in-house printing and embroidery customization services.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. High layout shift is affecting user experience. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
3,432
Collections
603
Pages
23
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 23 points below Sports & Outdoors category average (56)
- Fix CLS: Layout shift issues detected - add image dimensions and avoid dynamic content
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15197 / 16375
Faster than 7% of stores
Sports & Outdoors Ranking
#660 / 716
Top 92% in category
Category Avg Performance
56
-23 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
1.000
Cumulative Layout Shift
144ms
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
434ms
Time to First Byte
6.7s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#56 in Sports & Outdoors
Top 5% of stores
252% above average
3,432 products vs 976 avg
Slower than 92% of Sports & Outdoors stores
PageSpeed score: 33/100
No BNPL options
63% of Sports & Outdoors stores offer PayPal
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
252% above average
avg
294% above average
avg
21% below average
avg
93% below average
avg
Category Intelligence
How Footballkitsdirect compares to other sports & outdoors stores
Insights
- 63% of Sports & Outdoors stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 5% by catalog size
low
Basic content (23 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
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About Footballkitsdirect
Footballkitsdirect is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 3,432 products organized across 603 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Footballkitsdirect uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Footballkitsdirect achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 82/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Footballkitsdirect has not implemented a third-party review platform. Compared to other sports & outdoors stores, 63% of sports & outdoors stores offer paypal
Competitive Positioning
Within the Sports & Outdoors category, Footballkitsdirect ranks #56 out of 1076 stores we track. This places them in the top 5% of sports & outdoors stores by product catalog size.
Last scanned
Feb 20, 2026
