Boardwise
boardwise.com
Boardwise is the UK's leading independent retailer of windsurfing, snowboarding, foiling, and surfing equipment. The store offers a comprehensive selection of boards, sails, masts, booms, harnesses, and wetsuits for multiple board sports, with both new and used inventory available.
Products
3,872
Collections
1,723
Pages
18
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#8650 / 16375
Faster than 47% of stores
Sports & Outdoors Ranking
#350 / 716
Top 49% in category
Category Avg Performance
56
+1 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.6s
Largest Contentful Paint
0.010
Cumulative Layout Shift
73ms
Interaction to Next Paint
Additional Metrics
1.0s
First Contentful Paint
360ms
Time to First Byte
7.6s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#52 in Sports & Outdoors
Top 5% of stores
297% above average
3,872 products vs 976 avg
Faster than 51% of Sports & Outdoors stores
PageSpeed score: 57/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
297% above average
avg
1026% above average
avg
38% below average
avg
97% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 5% by catalog size
low
Basic content (18 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About Boardwise
Boardwise is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 3,872 products organized across 1,723 collections, making it larger than average for the sports & outdoors category.
Theme and Design
Boardwise uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Boardwise achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Boardwise has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, Boardwise ranks #52 out of 1076 stores we track. This places them in the top 5% of sports & outdoors stores by product catalog size.
Last scanned
Feb 20, 2026
