Forest
forest.london
Forest is a plant and homeware retailer based in East Dulwich and Deptford, London, offering a curated selection of house plants, succulents, cacti, terrariums, decorative pots, botanical candles, and lifestyle homeware. The store combines plant sales with workshops and lifestyle content, positioning itself as a premium destination for bringing nature into the home.
Products
325
Collections
38
Pages
10
Blog Posts
50
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#5315 / 16375
Faster than 68% of stores
Home & Garden Ranking
#88 / 260
Top 34% in category
Category Avg Performance
57
+7 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
113ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
—
Time to First Byte
5.3s
Speed Index
Store Audit
Actionable insights compared to 366 Home & Garden stores
#106 in Home & Garden
Above average (top 29%)
42% below average
325 products vs 558 avg
Faster than 66% of Home & Garden stores
PageSpeed score: 64/100
Category Benchmarks
Compared to 366 stores in Home & Garden
42% below average
avg
40% below average
avg
44% below average
avg
32% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 29% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Home & Garden Stores
Other home & garden stores with similar size
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About Forest
Forest is a home & garden ecommerce store built on shopify and operating in GB. The store currently offers 325 products organized across 38 collections, making it comparable in size for the home & garden category.
Theme and Design
Forest uses the Debut theme from the Shopify Theme Store. This theme choice is used by 11% of home & garden stores.
Performance Analysis
Based on Google PageSpeed Insights, Forest achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 78/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Forest has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Home & Garden category, Forest ranks #106 out of 366 stores we track. This places them in the top 29% of home & garden stores by product catalog size.
Last scanned
Feb 19, 2026
