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Formative

shopify

formative.coffee

Formative Coffee is a specialty coffee retailer offering exceptional single-origin and blend coffees, including decaf options, along with brewing equipment like Aeropress gear and coffee-related merchandise. The store provides UK-wide free shipping and operates on a weekly dispatch schedule with subscription services available.

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Products

23

Collections

12

Pages

18

Blog Posts

4

CommerceRank Score

Overall store health assessment based on 5 key factors

D

52/100

performance20/25 (Good)
catalog10/25 (Small)
tech Stack0/20 (Minimal)
theme10/15 (Established theme)
content12/15 (Rich)

Top Recommendations

  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#870 / 16375

Faster than 95% of stores

Food & Drink Ranking

#53 / 1334

Top 4% in category

Category Avg Performance

56

+24 above avg

Category Avg LCP

1.7s

Faster than avg

80

Performance

95

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.5s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPgood

0.9s

First Contentful Paint

TTFBunavailable

Time to First Byte

SIgood

2.5s

Speed Index

Store Audit

Actionable insights compared to 1794 Food & Drink stores

#992 in Food & Drink

Below 55% of stores

90% below average

23 products vs 235 avg

Faster than 96% of Food & Drink stores

PageSpeed score: 80/100

No BNPL options

52% of Food & Drink stores offer PayPal

Category Benchmarks

Compared to 1794 stores in Food & Drink

Products23 / avg 235

90% below average

avg

Collections12 / avg 34

65% below average

avg

Pages18 / avg 18

0% below average

avg

Blog Posts4 / avg 46

91% below average

avg

Category Intelligence

How Formative compares to other food & drink stores

Theme Adoption

0%

of Food & Drink stores use this theme

Insights

  • 52% of Food & Drink stores offer PayPal

Theme & Design

Theme Name

Reformation

Type

Theme Store

Theme Store ID

1762

Tech Stack

Platform

shopify

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 55% by catalog size

Content Investment

low

Basic content (18 pages)

Tech Stack Maturity

Basic stack

No review platform (26% of category uses one)No BNPL detected (62% of category offers BNPL)

Business Sophistication

Early stage

Modern Theme

Store Timeline & History

Feb 2026

23 products12 collections18 pages4 blogs

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About Formative

Formative is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 23 products organized across 12 collections, making it comparable in size for the food & drink category.

Theme and Design

Formative uses the Reformation theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Formative achieves a performance score of 80/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 95/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Formative has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal

Competitive Positioning

Within the Food & Drink category, Formative ranks #992 out of 1794 stores we track. This places them in the top 55% of food & drink stores by product catalog size.

Last scanned

Feb 20, 2026

Formative | Food & Drink Store Analysis | CommerceRank