Fotwc
fotwc.com
Flick Of The Wrist Clippers (FOTWC) is a specialized retailer offering professional barber tools and grooming products for barbers, men, and women. Their product range includes hair clippers, texturing sprays, facial products, headwear, and apparel designed for the professional barber and grooming market.
Products
16
Collections
5
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#11728 / 16375
Faster than 28% of stores
Beauty & Cosmetics Ranking
#278 / 403
Top 69% in category
Category Avg Performance
56
-6 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#399 in Beauty & Cosmetics
Below 70% of stores
95% below average
16 products vs 315 avg
Slower than 69% of Beauty & Cosmetics stores
PageSpeed score: 50/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
95% below average
avg
90% below average
avg
84% below average
avg
89% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 70% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Fotwc
Fotwc is a beauty & cosmetics ecommerce store built on Shopify and operating in US. The store currently offers 16 products organized across 5 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Fotwc uses the Prestige theme from the Shopify Theme Store. This theme choice is used by 4% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Fotwc achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fotwc has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Fotwc ranks #399 out of 572 stores we track. This places them in the top 70% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 25, 2026
