Updated copy of Updated copy of Craft
allisonperson.com
AP Hair Care is a beauty brand offering premium hair care products including oils, hair extension bundles, lace closures, and wig units. The company also operates a salon providing professional hair services and booth rental opportunities for beauty professionals.
Products
16
Collections
5
Pages
5
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
38/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#8461 / 16375
Faster than 48% of stores
Beauty & Cosmetics Ranking
#180 / 403
Top 45% in category
Category Avg Performance
56
+2 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#398 in Beauty & Cosmetics
Below 70% of stores
95% below average
16 products vs 315 avg
Faster than 55% of Beauty & Cosmetics stores
PageSpeed score: 58/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
95% below average
avg
90% below average
avg
74% below average
avg
89% below average
avg
Category Intelligence
How Updated copy of Updated copy of Craft compares to other beauty & cosmetics stores
0%
of Beauty & Cosmetics stores use this theme
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
CraftType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 70% by catalog size
low
Basic content (5 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
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About Updated copy of Updated copy of Craft
Updated copy of Updated copy of Craft is a beauty & cosmetics ecommerce store built on and operating in US. The store currently offers 16 products organized across 5 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Updated copy of Updated copy of Craft uses the Craft theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Updated copy of Updated copy of Craft achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Updated copy of Updated copy of Craft has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Updated copy of Updated copy of Craft ranks #398 out of 572 stores we track. This places them in the top 70% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 24, 2026