Frankieandfriends
frankieandfriends.co.za
Frankie and Friends is a family-run South African business that designs and sells handmade fabric dolls, educational wooden toys, and children's furniture. The store offers open-ended play items and home décor pieces, positioning itself as a boutique maker of quality, handcrafted products for children.
Products
27
Collections
7
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#3109 / 16375
Faster than 81% of stores
Baby & Kids Ranking
#56 / 402
Top 14% in category
Category Avg Performance
56
+14 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#425 in Baby & Kids
Below 74% of stores
96% below average
27 products vs 612 avg
Faster than 86% of Baby & Kids stores
PageSpeed score: 70/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
96% below average
avg
93% below average
avg
79% below average
avg
91% below average
avg
Category Intelligence
How Frankieandfriends compares to other baby & kids stores
0%
of Baby & Kids stores use this theme
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 74% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Frankieandfriends
Frankieandfriends is a baby & kids ecommerce store built on Shopify and operating in ZA. The store currently offers 27 products organized across 7 collections, making it comparable in size for the baby & kids category.
Theme and Design
Frankieandfriends uses the Copy of Minimal theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Frankieandfriends achieves a performance score of 70/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 83/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Frankieandfriends has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Frankieandfriends ranks #425 out of 575 stores we track. This places them in the top 74% of baby & kids stores by product catalog size.
Last scanned
Feb 25, 2026
