Updated copy of Dawn
baileyandboo.com.au
Bailey & Boo is an Australian children's clothing retailer specializing in boys' and girls' apparel including tops, dresses, rompers, and bottoms. The store offers both seasonal collections (Summer, Winter) and sale items, with free shipping on orders over $100 within Australia.
Products
50
Collections
16
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#4717 / 16375
Faster than 71% of stores
Baby & Kids Ranking
#92 / 402
Top 23% in category
Category Avg Performance
56
+10 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#367 in Baby & Kids
Below 64% of stores
92% below average
50 products vs 612 avg
Faster than 77% of Baby & Kids stores
PageSpeed score: 66/100
No BNPL options
64% of Baby & Kids stores offer PayPal
Category Benchmarks
Compared to 575 stores in Baby & Kids
92% below average
avg
83% below average
avg
79% below average
avg
91% below average
avg
Category Intelligence
How Updated copy of Dawn compares to other baby & kids stores
11%
of Baby & Kids stores use this theme
Insights
- 64% of Baby & Kids stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 64% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Baby & Kids Stores
Other baby & kids stores with similar size
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About Updated copy of Dawn
Updated copy of Dawn is a baby & kids ecommerce store built on and operating in ZA. The store currently offers 50 products organized across 16 collections, making it comparable in size for the baby & kids category.
Theme and Design
Updated copy of Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of baby & kids stores.
Performance Analysis
Based on Google PageSpeed Insights, Updated copy of Dawn achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Updated copy of Dawn has not implemented a third-party review platform. Compared to other baby & kids stores, 64% of baby & kids stores offer paypal
Competitive Positioning
Within the Baby & Kids category, Updated copy of Dawn ranks #367 out of 575 stores we track. This places them in the top 64% of baby & kids stores by product catalog size.
Last scanned
Feb 24, 2026
