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Fredandnoah

shopify

fredandnoah.com

Fred & Noah is a British luxury brand specializing in unisex baby and kids clothing featuring bold patterns and vibrant colors. The store offers a curated selection of children's clothing including tops, dresses, dungarees, leggings, sleepsuits, and related baby essentials, all manufactured in the UK.

Baby & Kids
Flow
IE / EUR
PayPal
Visit Store

Performance Needs Attention

This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

437

Collections

297

Pages

11

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

D

52/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content12/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#12127 / 16375

Faster than 26% of stores

Baby & Kids Ranking

#300 / 402

Top 75% in category

Category Avg Performance

56

-8 below avg

Category Avg LCP

1.7s

Slower than avg

48

Performance

88

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.9s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

139ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 575 Baby & Kids stores

#138 in Baby & Kids

Top 24% of stores

29% below average

437 products vs 612 avg

Slower than 75% of Baby & Kids stores

PageSpeed score: 48/100

Category Benchmarks

Compared to 575 stores in Baby & Kids

Products437 / avg 612

29% below average

avg

Collections297 / avg 95

213% above average

avg

Pages11 / avg 19

42% below average

avg

Blog Posts2 / avg 33

94% below average

avg

Theme & Design

Theme Name

Flow

Type

Theme Store

Theme Store ID

801

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Larger than 75% of category

Top 24% by catalog size

Content Investment

low

Basic content (11 pages)

Tech Stack Maturity

Developing stack

No review platform (29% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

437 products297 collections11 pages2 blogs

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About Fredandnoah

Fredandnoah is a baby & kids ecommerce store built on shopify and operating in IE. The store currently offers 437 products organized across 297 collections, making it comparable in size for the baby & kids category.

Theme and Design

Fredandnoah uses the Flow theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Fredandnoah achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Fredandnoah has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Baby & Kids category, Fredandnoah ranks #138 out of 575 stores we track. This places them in the top 24% of baby & kids stores by product catalog size.

Last scanned

Feb 20, 2026

Fredandnoah | Baby & Kids Store Analysis | CommerceRank