Fredandnoah
fredandnoah.com
Fred & Noah is a British luxury brand specializing in unisex baby and kids clothing featuring bold patterns and vibrant colors. The store offers a curated selection of children's clothing including tops, dresses, dungarees, leggings, sleepsuits, and related baby essentials, all manufactured in the UK.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
437
Collections
297
Pages
11
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#12127 / 16375
Faster than 26% of stores
Baby & Kids Ranking
#300 / 402
Top 75% in category
Category Avg Performance
56
-8 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
139ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 575 Baby & Kids stores
#138 in Baby & Kids
Top 24% of stores
29% below average
437 products vs 612 avg
Slower than 75% of Baby & Kids stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 575 stores in Baby & Kids
29% below average
avg
213% above average
avg
42% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 24% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Fredandnoah
Fredandnoah is a baby & kids ecommerce store built on shopify and operating in IE. The store currently offers 437 products organized across 297 collections, making it comparable in size for the baby & kids category.
Theme and Design
Fredandnoah uses the Flow theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fredandnoah achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fredandnoah has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Baby & Kids category, Fredandnoah ranks #138 out of 575 stores we track. This places them in the top 24% of baby & kids stores by product catalog size.
Last scanned
Feb 20, 2026
