Freshegokid
freshegokid.com
Fresh Ego Kid is a UK-based streetwear brand specializing in sports and music-inspired apparel including snapback caps, trucker hats, hoodies, and tracksuits. Established since 2010, the brand collaborates with major football clubs and cultural figures, positioning itself at the intersection of UK sports and music culture.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
122
Collections
29
Pages
16
Blog Posts
28
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 21 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fashion & Clothing Ranking
#2 / 2989
Top 0% in category
Category Avg Performance
57
-9 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.030
Cumulative Layout Shift
89ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#3 in Fashion & Clothing
Top 0% of stores
85% below average
122 products vs 819 avg
Faster than 100% of Fashion & Clothing stores
PageSpeed score: 48/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
85% below average
avg
69% below average
avg
61% below average
avg
13% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
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About Freshegokid
Freshegokid is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 122 products organized across 29 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Freshegokid uses the Impulse theme from the Shopify Theme Store. This theme choice is used by 4% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Freshegokid achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Freshegokid uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Freshegokid ranks #3 out of 4419 stores we track. This places them in the top 0% of fashion & clothing stores by product catalog size.
Last scanned
Feb 23, 2026
