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Oxcloth

shopify

oxcloth.com

Oxcloth is a premium muscle fit clothing brand that designs and sells formal dress shirts, casual shirts, t-shirts, chinos, jeans, hoodies, jackets, and joggers tailored specifically for the athletic build of bodybuilders and fitness enthusiasts. The brand offers collections including their Blackout Collection and Limited Edition pieces with worldwide shipping.

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Performance Needs Attention

This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

120

Collections

27

Pages

19

Blog Posts

138

CommerceRank Score

Overall store health assessment based on 5 key factors

C

55/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 21 points below Fashion & Clothing category average (57)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#14828 / 16375

Faster than 9% of stores

Fashion & Clothing Ranking

#2697 / 2989

Top 90% in category

Category Avg Performance

57

-21 below avg

Category Avg LCP

1.9s

Slower than avg

36

Performance

89

Accessibility

100

SEO

Core Web Vitals

LCPneeds work

2.6s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

173ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#2130 in Fashion & Clothing

Above average (top 48%)

85% below average

120 products vs 819 avg

Slower than 90% of Fashion & Clothing stores

PageSpeed score: 36/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products120 / avg 819

85% below average

avg

Collections27 / avg 93

71% below average

avg

Pages19 / avg 41

54% below average

avg

Blog Posts138 / avg 32

331% above average

avg

Theme & Design

Theme Name

Reformation

Type

Theme Store

Theme Store ID

1762

Tech Stack

Platform

shopify

Payment / Finance

Pipe
PayPal
Klarna
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 48% by catalog size

Content Investment

high

Strong content (138 blogs, 19 pages)

Tech Stack Maturity

Mature stack

No review platform (23% of category uses one)

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

120 products27 collections19 pages138 blogs

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About Oxcloth

Oxcloth is a fashion & clothing ecommerce store built on shopify and operating in GB. The store currently offers 120 products organized across 27 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Oxcloth uses the Reformation theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Oxcloth achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 89/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Oxcloth has not implemented a third-party review platform and offers Pipe, PayPal, Klarna, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Oxcloth ranks #2130 out of 4419 stores we track. This places them in the top 48% of fashion & clothing stores by product catalog size.

Last scanned

Feb 19, 2026

Oxcloth | Fashion & Clothing Store Analysis | CommerceRank