Shop
shop.ismaili
TheIsmaili is a Shopify store specializing in photography books and published works, featuring 'Depth of Field: The Aga Khan Beyond the Lens,' a curated collection of personal photographs offering insight into the life and work of Mawlana Hazar Imam.
Products
20
Collections
12
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#1331 / 16375
Faster than 92% of stores
Books & Stationery Ranking
#26 / 273
Top 10% in category
Category Avg Performance
60
+16 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
3.7s
Speed Index
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#301 in Books & Stationery
Below 73% of stores
99% below average
20 products vs 2,250 avg
Faster than 90% of Books & Stationery stores
PageSpeed score: 76/100
Category Benchmarks
Compared to 412 stores in Books & Stationery
99% below average
avg
87% below average
avg
85% below average
avg
92% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Below average catalog size
Top 73% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Books & Stationery Stores
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About Shop
Shop is a books & stationery ecommerce store built on shopify and operating in FR. The store currently offers 20 products organized across 12 collections, making it comparable in size for the books & stationery category.
Theme and Design
Shop uses the Narrative theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Shop achieves a performance score of 76/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Shop has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Books & Stationery category, Shop ranks #301 out of 412 stores we track. This places them in the top 73% of books & stationery stores by product catalog size.
Last scanned
Feb 19, 2026
