Froutdoors
froutdoors.com
Fillet & Release Outdoors is a fishing specialty retailer offering high-quality fishing tackle, lures, and apparel at competitive prices. The store carries a wide range of products including hard baits, soft baits, topwater lures, fishing reels, terminal tackle, fillet knives, fishing line, and marine equipment for both freshwater and saltwater fishing.
Products
14,789
Collections
376
Pages
7
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Consider BNPL options to increase average order value
Store Audit
Actionable insights compared to 129 Fishing stores
#5 in Fishing
Top 4% of stores
600% above average
14,789 products vs 2,112 avg
No BNPL options
57% of Fishing stores offer PayPal
Category Benchmarks
Compared to 129 stores in Fishing
600% above average
avg
80% below average
avg
96% below average
avg
99% below average
avg
Category Intelligence
How Froutdoors compares to other fishing stores
2%
of Fishing stores use Reputon
0%
of Fishing stores use this theme
Insights
- 57% of Fishing stores offer PayPal
Theme & Design
Theme Name
Megastore
Type
Theme Store
Theme Store ID
3562
Tech Stack
Platform
shopify
Reviews Platform
Reputon
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Feb 2026
Top 10% largest catalog
Top 4% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About Froutdoors
Froutdoors is a fishing ecommerce store built on shopify and operating in SE. The store currently offers 14,789 products organized across 376 collections, making it larger than average for the fishing category.
Theme and Design
Froutdoors uses the Megastore theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Froutdoors uses Reputon for customer reviews. Compared to other fishing stores, 57% of fishing stores offer paypal
Competitive Positioning
Within the Fishing category, Froutdoors ranks #5 out of 129 stores we track. This places them in the top 4% of fishing stores by product catalog size.
Last scanned
Feb 25, 2026
