Detteflies
detteflies.com
Dette Flies is an established fly fishing retailer offering a comprehensive range of fly fishing equipment including rods, reels, lines, flies, and tying materials from brands such as Hardy, Scott, Echo, and Cortland. Founded in 1928, the store also provides fly tying classes and specializes in premium fishing gear and apparel.
Products
4,397
Collections
506
Pages
36
Blog Posts
74
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Add a reviews platform to build customer trust
Store Audit
Actionable insights compared to 129 Fishing stores
#7 in Fishing
Top 5% of stores
108% above average
4,397 products vs 2,112 avg
Category Benchmarks
Compared to 129 stores in Fishing
108% above average
avg
73% below average
avg
81% below average
avg
86% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 5% by catalog size
low
Basic content (36 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Detteflies
Detteflies is a fishing ecommerce store built on Shopify and operating in US. The store currently offers 4,397 products organized across 506 collections, making it larger than average for the fishing category.
Theme and Design
Detteflies uses the Venue theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Tech Stack
Beyond the core Shopify platform, Detteflies has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fishing category, Detteflies ranks #7 out of 129 stores we track. This places them in the top 5% of fishing stores by product catalog size.
Last scanned
Feb 25, 2026
