Fruitytowels
fruitytowels.com
Fruity Towels sells lightweight, packable beach and travel towels made from recycled materials. The brand positions itself as an essential accessory for outdoor adventures, travel, and leisure activities, emphasizing versatility and portability.
Products
7
Collections
3
Pages
11
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Outdoor & Leisure Ranking
#2 / 51
Top 4% in category
Category Avg Performance
56
-2 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
16.1s
Speed Index
Store Audit
Actionable insights compared to 74 Outdoor & Leisure stores
#1 in Outdoor & Leisure
Top 1% of stores
99% below average
7 products vs 1,241 avg
Faster than 96% of Outdoor & Leisure stores
PageSpeed score: 54/100
Category Benchmarks
Compared to 74 stores in Outdoor & Leisure
99% below average
avg
96% below average
avg
54% below average
avg
94% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Outdoor & Leisure Stores
Other outdoor & leisure stores with similar size
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About Fruitytowels
Fruitytowels is a outdoor & leisure ecommerce store built on shopify and operating in IT. The store currently offers 7 products organized across 3 collections, making it comparable in size for the outdoor & leisure category.
Theme and Design
Fruitytowels uses the Debut theme from the Shopify Theme Store. This theme choice is used by 9% of outdoor & leisure stores.
Performance Analysis
Based on Google PageSpeed Insights, Fruitytowels achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fruitytowels has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Outdoor & Leisure category, Fruitytowels ranks #1 out of 74 stores we track. This places them in the top 1% of outdoor & leisure stores by product catalog size.
Last scanned
Feb 22, 2026
