Fu Tu Re
fu-tu-re.com
FROM FUTURE is an affordable fashion brand offering high-quality clothing collections ranging from basic essentials to colorful patterned pieces. The store features seasonal capsules, iconic knitwear, and collections for both men and women with a focus on contemporary, playful designs.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,226
Collections
726
Pages
339
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
73/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Fashion & Clothing category average (57)
- SEO score is 69/100 - fix meta tags, alt text, and structured data
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#15254 / 16375
Faster than 7% of stores
Fashion & Clothing Ranking
#2771 / 2989
Top 93% in category
Category Avg Performance
57
-24 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#515 in Fashion & Clothing
Top 12% of stores
50% above average
1,226 products vs 819 avg
Slower than 93% of Fashion & Clothing stores
PageSpeed score: 33/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
50% above average
avg
681% above average
avg
727% above average
avg
91% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 12% by catalog size
high
Strong content (3 blogs, 339 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Fashion & Clothing Stores
Other fashion & clothing stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Fu Tu Re
Fu Tu Re is a fashion & clothing ecommerce store built on Shopify and operating in ZA. The store currently offers 1,226 products organized across 726 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Fu Tu Re uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Fu Tu Re achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 69/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fu Tu Re uses TrustPilot for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Fu Tu Re ranks #515 out of 4419 stores we track. This places them in the top 12% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
