Yaya
yaya.eu
YAYA is a lifestyle brand offering stylish women's clothing and accessories designed with comfort and femininity. The store features a curated collection of tops, sweaters, cardigans, blouses, bottoms, dresses, jackets, and accessories that are positioned as easy-to-style, quality pieces meant to be worn for multiple seasons.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,237
-32,059Collections
118
-2,486Pages
94
-1,124Blog Posts
13
+13CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#12086 / 16375
Faster than 26% of stores
Fashion & Clothing Ranking
#2204 / 2989
Top 74% in category
Category Avg Performance
57
-9 below avg
Category Avg LCP
1.9s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
159ms
Interaction to Next Paint
Additional Metrics
1.8s
First Contentful Paint
531ms
Time to First Byte
10.0s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#509 in Fashion & Clothing
Top 12% of stores
51% above average
1,237 products vs 819 avg
Slower than 74% of Fashion & Clothing stores
PageSpeed score: 48/100
-26,445 products
Over the past year
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
51% above average
avg
27% above average
avg
129% above average
avg
59% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-96%)
1+ year
Since Dec 2024
Larger than 75% of category
Top 12% by catalog size
high
Strong content (13 blogs, 94 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Jul 2025
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
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About Yaya
Yaya is a fashion & clothing ecommerce store built on shopify and operating in NL. The store currently offers 1,237 products organized across 118 collections, making it larger than average for the fashion & clothing category.
Theme and Design
Yaya uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Yaya achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 84/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Yaya has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Yaya ranks #509 out of 4419 stores we track. This places them in the top 12% of fashion & clothing stores by product catalog size. Over the past year, the store has reduced its catalog by 26,445 products.
Last scanned
Feb 18, 2026
