Fullboreuk
fullboreuk.com
FullBoreUK is a premium retailer of shooting apparel and country clothing, offering a curated selection of mens and womens wear including t-shirts, sweatshirts, hoodies, jackets, and hats. The store also provides personalized teamwear, workwear, embroidery and printing services, with a focus on field sports, equestrian, fishing, and outdoor lifestyle apparel.
Performance Needs Attention
This store scores 47/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
162
Collections
30
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 10 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12511 / 16375
Faster than 24% of stores
Fashion & Clothing Ranking
#2270 / 2989
Top 76% in category
Category Avg Performance
57
-10 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#1895 in Fashion & Clothing
Above average (top 43%)
80% below average
162 products vs 819 avg
Slower than 76% of Fashion & Clothing stores
PageSpeed score: 47/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
80% below average
avg
68% below average
avg
90% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 43% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Fullboreuk
Fullboreuk is a fashion & clothing ecommerce store built on Shopify and operating in US. The store currently offers 162 products organized across 30 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Fullboreuk uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Fullboreuk achieves a performance score of 47/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Fullboreuk has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Fullboreuk ranks #1895 out of 4419 stores we track. This places them in the top 43% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
