Generalsto
generalsto.re
General Store is an independent speciality food shop based in Peckham, London offering a curated selection of fine groceries, provisions, artisan charcuterie, cheese, baked goods, and premium store cupboard essentials sourced from UK and European producers, with home delivery and nationwide shipping available.
Products
150
Collections
31
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
47/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#3985 / 16375
Faster than 76% of stores
Food & Drink Ranking
#272 / 1334
Top 20% in category
Category Avg Performance
56
+11 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.4s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#316 in Food & Drink
Top 18% of stores
36% below average
150 products vs 235 avg
Faster than 80% of Food & Drink stores
PageSpeed score: 67/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
36% below average
avg
9% below average
avg
83% below average
avg
93% below average
avg
Category Intelligence
How Generalsto compares to other food & drink stores
0%
of Food & Drink stores use this theme
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 18% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Generalsto
Generalsto is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 150 products organized across 31 collections, making it comparable in size for the food & drink category.
Theme and Design
Generalsto uses the Expanse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Generalsto achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Generalsto has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Generalsto ranks #316 out of 1794 stores we track. This places them in the top 18% of food & drink stores by product catalog size.
Last scanned
Feb 19, 2026
