Kipferl
kipferl.co.uk
KIPFERL is an Austrian bakery and wine retailer offering authentic cakes, cupcakes, biscuits, and fine wines with UK-wide delivery. The store features specialty items including Sachertorte, celebration cakes, vegan and gluten-free options, alongside a physical café in London serving traditional Austrian dishes.
Performance Needs Attention
This store scores 34/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
147
Collections
39
Pages
20
Blog Posts
12
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Food & Drink category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
-22 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.6s
Largest Contentful Paint
0.090
Cumulative Layout Shift
176ms
Interaction to Next Paint
Additional Metrics
1.7s
First Contentful Paint
596ms
Time to First Byte
10.2s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
37% below average
147 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 34/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
37% below average
avg
15% above average
avg
11% above average
avg
74% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Kipferl
Kipferl is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 147 products organized across 39 collections, making it comparable in size for the food & drink category.
Theme and Design
Kipferl uses the Palo Alto theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Kipferl achieves a performance score of 34/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 78/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Kipferl uses Yotpo for customer reviews and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Kipferl ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.
Last scanned
Feb 22, 2026
