Genuinemart
genuinemart.jp
Genuine Mart is a Japanese beauty and skincare e-commerce store operated by Genuine R&D (affiliated with Rohto Pharmaceutical) that specializes in proprietary natural human-type ceramide products derived from soy sauce fermentation. The store offers high-concentration ceramide cosmetics and health supplements under brands including Genuine Beauty and Kyoto Seisui-do, positioning itself as a research-driven, environmentally-conscious beauty company.
Products
24
Collections
3
Pages
16
Blog Posts
54
CommerceRank Score
Overall store health assessment based on 5 key factors
54/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#5215 / 16375
Faster than 68% of stores
Beauty & Skincare Ranking
#224 / 859
Top 26% in category
Category Avg Performance
54
+11 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#692 in Beauty & Skincare
Below 60% of stores
95% below average
24 products vs 445 avg
Faster than 74% of Beauty & Skincare stores
PageSpeed score: 65/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
95% below average
avg
95% below average
avg
52% below average
avg
4% above average
avg
Category Intelligence
How Genuinemart compares to other beauty & skincare stores
16%
of Beauty & Skincare stores use judge.me
0%
of Beauty & Skincare stores use this theme
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
judge.me
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 60% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Genuinemart
Genuinemart is a beauty & skincare ecommerce store built on Shopify and operating in CA. The store currently offers 24 products organized across 3 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Genuinemart uses the Showcase theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Genuinemart achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Genuinemart uses judge.me for customer reviews. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Genuinemart ranks #692 out of 1155 stores we track. This places them in the top 60% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
