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Ghospell

shopify

ghospell.com

Ghospell is a London-based fashion brand specializing in contemporary women's clothing that explores urban elements of modern lifestyle. The store offers a curated collection of dresses, tops, jackets, skirts, and trousers designed with a modern aesthetic.

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Products

130

Collections

59

Pages

15

Blog Posts

5

CommerceRank Score

Overall store health assessment based on 5 key factors

C

61/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#5454 / 16375

Faster than 67% of stores

Fashion & Clothing Ranking

#1057 / 2989

Top 35% in category

Category Avg Performance

57

+7 above avg

Category Avg LCP

1.9s

Faster than avg

64

Performance

87

Accessibility

85

SEO

Core Web Vitals

LCPgood

1.5s

Largest Contentful Paint

CLSneeds work

0.120

Cumulative Layout Shift

INPgood

103ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.8s

First Contentful Paint

TTFBgood

296ms

Time to First Byte

SIneeds work

4.9s

Speed Index

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#2063 in Fashion & Clothing

Above average (top 47%)

84% below average

130 products vs 819 avg

Faster than 65% of Fashion & Clothing stores

PageSpeed score: 64/100

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products130 / avg 819

84% below average

avg

Collections59 / avg 93

37% below average

avg

Pages15 / avg 41

63% below average

avg

Blog Posts5 / avg 32

84% below average

avg

Theme & Design

Theme Name

Streamline

Type

Theme Store

Theme Store ID

872

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Above average catalog size

Top 47% by catalog size

Content Investment

low

Basic content (15 pages)

Tech Stack Maturity

Developing stack

No review platform (23% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

130 products59 collections15 pages5 blogs

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About Ghospell

Ghospell is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 130 products organized across 59 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

Ghospell uses the Streamline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Ghospell achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ghospell has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Fashion & Clothing category, Ghospell ranks #2063 out of 4419 stores we track. This places them in the top 47% of fashion & clothing stores by product catalog size.

Last scanned

Feb 19, 2026

Ghospell | Fashion & Clothing Store Analysis | CommerceRank