Chillwaterapparel
chillwaterapparel.com
Chillwater Apparel is a clothing brand offering stylish and comfortable apparel featuring nature-inspired designs. The store specializes in tees, long sleeves, hoodies, sweatshirts, hats, and accessories organized by unique design collections like Airborne Snowboarder, Angler Fly Fishing, and Mountain Biker.
Performance Needs Attention
This store scores 39/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
129
Collections
182
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 18 points below Fashion & Clothing category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#14384 / 16375
Faster than 12% of stores
Fashion & Clothing Ranking
#2616 / 2989
Top 88% in category
Category Avg Performance
57
-18 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#2073 in Fashion & Clothing
Above average (top 47%)
84% below average
129 products vs 819 avg
Slower than 88% of Fashion & Clothing stores
PageSpeed score: 39/100
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
84% below average
avg
96% above average
avg
93% below average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
Shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 47% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Chillwaterapparel
Chillwaterapparel is a fashion & clothing ecommerce store built on Shopify and operating in US. The store currently offers 129 products organized across 182 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Chillwaterapparel uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of fashion & clothing stores.
Performance Analysis
Based on Google PageSpeed Insights, Chillwaterapparel achieves a performance score of 39/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Chillwaterapparel has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Chillwaterapparel ranks #2073 out of 4419 stores we track. This places them in the top 47% of fashion & clothing stores by product catalog size.
Last scanned
Feb 25, 2026
