Gillsdirect
gillsdirect.com
Gills Direct is an online meat delivery service specializing in British quality meat products including award-winning sausages, bacon, ham, pies, and other fresh meat cuts. The store offers both delivery and click & collect services, with products certified by British Red Tractor assurance standards.
Products
121
Collections
21
Pages
7
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Food & Drink Ranking
#8 / 1334
Top 1% in category
Category Avg Performance
56
+0 above avg
Category Avg LCP
1.7s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
84ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#4 in Food & Drink
Top 0% of stores
49% below average
121 products vs 235 avg
Faster than 99% of Food & Drink stores
PageSpeed score: 56/100
Category Benchmarks
Compared to 1794 stores in Food & Drink
49% below average
avg
38% below average
avg
61% below average
avg
96% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Gillsdirect
Gillsdirect is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 121 products organized across 21 collections, making it comparable in size for the food & drink category.
Theme and Design
Gillsdirect uses the Venture theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Gillsdirect achieves a performance score of 56/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 87/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Gillsdirect has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Food & Drink category, Gillsdirect ranks #4 out of 1794 stores we track. This places them in the top 0% of food & drink stores by product catalog size.
Last scanned
Feb 23, 2026
