Lifeof
lifeof.fish
Life Of Fish is a modern fishmonger and specialty food retailer offering sustainably caught, local and British fish including whole fish, fillets, shellfish, and smoked fish. They also curate a selection of independent pantry products and operate a daily sushi service, with physical locations in London and nationwide delivery subscriptions available.
Products
116
Collections
24
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2008 / 16375
Faster than 88% of stores
Food & Drink Ranking
#122 / 1334
Top 9% in category
Category Avg Performance
56
+17 above avg
Category Avg LCP
1.7s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.0s
Speed Index
Store Audit
Actionable insights compared to 1794 Food & Drink stores
#370 in Food & Drink
Top 21% of stores
51% below average
116 products vs 235 avg
Faster than 91% of Food & Drink stores
PageSpeed score: 73/100
No BNPL options
52% of Food & Drink stores offer PayPal
Category Benchmarks
Compared to 1794 stores in Food & Drink
51% below average
avg
29% below average
avg
67% below average
avg
93% below average
avg
Category Intelligence
How Lifeof compares to other food & drink stores
0%
of Food & Drink stores use this theme
Insights
- 52% of Food & Drink stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 21% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Food & Drink Stores
Other food & drink stores with similar size
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About Lifeof
Lifeof is a food & drink ecommerce store built on shopify and operating in GB. The store currently offers 116 products organized across 24 collections, making it comparable in size for the food & drink category.
Theme and Design
Lifeof uses the Craft theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Lifeof achieves a performance score of 73/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Lifeof has not implemented a third-party review platform. Compared to other food & drink stores, 52% of food & drink stores offer paypal
Competitive Positioning
Within the Food & Drink category, Lifeof ranks #370 out of 1794 stores we track. This places them in the top 21% of food & drink stores by product catalog size.
Last scanned
Feb 19, 2026
