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Goomee

Shopify

goomee.com

Goomee is a specialized hair accessory brand that sells markless hair loops designed to hold hair firmly without creating creases or marks. The store offers three main product lines: Goomee Original, Goomee Active, and Goomee Couture, positioning itself as an innovative alternative to traditional hair ties and elastics.

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Performance Needs Attention

This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

79

Collections

13

Pages

9

Blog Posts

4

CommerceRank Score

Overall store health assessment based on 5 key factors

D

46/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content11/15 (Good)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 27 Feb 2026

Overall Ranking

#12342 / 16375

Faster than 25% of stores

Jewelry & Accessories Ranking

#389 / 514

Top 76% in category

Category Avg Performance

57

-9 below avg

Category Avg LCP

1.9s

48

Performance

85

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#401 in Jewelry & Accessories

Below 59% of stores

90% below average

79 products vs 770 avg

Slower than 76% of Jewelry & Accessories stores

PageSpeed score: 48/100

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products79 / avg 770

90% below average

avg

Collections13 / avg 50

74% below average

avg

Pages9 / avg 17

47% below average

avg

Blog Posts4 / avg 26

85% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

0

Tech Stack

Platform

Shopify

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Below average catalog size

Top 59% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

79 products13 collections9 pages4 blogs

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About Goomee

Goomee is a jewelry & accessories ecommerce store built on Shopify and operating in US. The store currently offers 79 products organized across 13 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Goomee uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Goomee achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Goomee has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Jewelry & Accessories category, Goomee ranks #401 out of 679 stores we track. This places them in the top 59% of jewelry & accessories stores by product catalog size.

Last scanned

Feb 25, 2026

Goomee | Jewelry & Accessories Store Analysis | CommerceRank