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Ropesandrocks

shopify

ropesandrocks.co.uk

Ropes & Rocks is a specialist retailer of high-quality gemstones and minerals sourced directly from mines worldwide. The store offers curated collections of precious and semi-precious stones including apatite, aquamarine, garnet, jade, lapis lazuli, pearls, and sapphires, delivered globally at affordable prices.

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Performance Needs Attention

This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

68

Collections

20

Pages

7

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

46/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content11/15 (Good)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 25 points below Jewelry & Accessories category average (57)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 20 Feb 2026

Overall Ranking

#15414 / 16375

Faster than 6% of stores

Jewelry & Accessories Ranking

#489 / 514

Top 95% in category

Category Avg Performance

57

-25 below avg

Category Avg LCP

1.9s

32

Performance

73

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 679 Jewelry & Accessories stores

#426 in Jewelry & Accessories

Below 63% of stores

91% below average

68 products vs 770 avg

Slower than 95% of Jewelry & Accessories stores

PageSpeed score: 32/100

Category Benchmarks

Compared to 679 stores in Jewelry & Accessories

Products68 / avg 770

91% below average

avg

Collections20 / avg 50

60% below average

avg

Pages7 / avg 17

59% below average

avg

Blog Posts3 / avg 26

88% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 63% by catalog size

Content Investment

low

Basic content (7 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

Store Timeline & History

Feb 2026

68 products20 collections7 pages3 blogs

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About Ropesandrocks

Ropesandrocks is a jewelry & accessories ecommerce store built on shopify and operating in US. The store currently offers 68 products organized across 20 collections, making it comparable in size for the jewelry & accessories category.

Theme and Design

Ropesandrocks uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Ropesandrocks achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 73/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Ropesandrocks has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewelry & Accessories category, Ropesandrocks ranks #426 out of 679 stores we track. This places them in the top 63% of jewelry & accessories stores by product catalog size.

Last scanned

Feb 20, 2026

Ropesandrocks | Jewelry & Accessories Store Analysis | CommerceRank