Gracecole
gracecole.co.uk
Grace Cole is a UK-based beauty and skincare brand offering luxury vegan bath and body products made in England. Their range includes fragranced bath gels, body lotions, body butters, hand care products, candles, and diffusers, all formulated with skincare benefits and positioned at affordable price points.
Performance Needs Attention
This store scores 22/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
84
Collections
48
Pages
19
Blog Posts
39
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 32 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-32 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
126ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
81% below average
84 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 22/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
81% below average
avg
23% below average
avg
42% below average
avg
25% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (19 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Gracecole
Gracecole is a beauty & skincare ecommerce store built on shopify and operating in CA. The store currently offers 84 products organized across 48 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Gracecole uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Gracecole achieves a performance score of 22/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Gracecole uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Gracecole ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 23, 2026
