Greyhaze
greyhaze.co.uk
Grey Haze is an established UK-based vape retailer operating since 2012, specializing in vape kits, mods, e-liquids, prefilled vapes, disposable vape alternatives, and accessories. The Birmingham-based shop offers products from multiple brands including big puff kits and starter kits for different user levels, with next-day delivery available.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,971
Collections
196
Pages
33
Blog Posts
186
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Vape & CBD category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#14413 / 16375
Faster than 12% of stores
Vape & CBD Ranking
#147 / 164
Top 90% in category
Category Avg Performance
57
-19 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
97ms
Interaction to Next Paint
Additional Metrics
1.5s
First Contentful Paint
483ms
Time to First Byte
7.8s
Speed Index
Store Audit
Actionable insights compared to 243 Vape & CBD stores
#10 in Vape & CBD
Top 4% of stores
471% above average
2,971 products vs 520 avg
Slower than 90% of Vape & CBD stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 243 stores in Vape & CBD
471% above average
avg
172% above average
avg
83% above average
avg
304% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 4% by catalog size
high
Strong content (186 blogs, 33 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
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About Greyhaze
Greyhaze is a vape & cbd ecommerce store built on shopify and operating in GB. The store currently offers 2,971 products organized across 196 collections, making it larger than average for the vape & cbd category.
Theme and Design
Greyhaze uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Greyhaze achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Greyhaze uses TrustPilot for customer reviews and offers Klarna for payment flexibility.
Competitive Positioning
Within the Vape & CBD category, Greyhaze ranks #10 out of 243 stores we track. This places them in the top 4% of vape & cbd stores by product catalog size.
Last scanned
Feb 19, 2026
