Grinnatural
grinnatural.co.nz
Grin Natural is a New Zealand-based ecommerce store offering a range of natural oral care products including toothpastes, toothbrushes, and dental floss designed to protect teeth and remove impurities. The brand emphasizes all-natural ingredients and positions itself as a provider of natural oral wellness solutions for both adults and children.
Products
56
Collections
10
Pages
59
Blog Posts
36
CommerceRank Score
Overall store health assessment based on 5 key factors
66/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#11707 / 16375
Faster than 29% of stores
Beauty & Skincare Ranking
#542 / 859
Top 63% in category
Category Avg Performance
54
-4 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.000
Cumulative Layout Shift
116ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#464 in Beauty & Skincare
Above average (top 40%)
87% below average
56 products vs 445 avg
Slower than 63% of Beauty & Skincare stores
PageSpeed score: 50/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
87% below average
avg
84% below average
avg
79% above average
avg
31% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 40% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Grinnatural
Grinnatural is a beauty & skincare ecommerce store built on Shopify and operating in NZ. The store currently offers 56 products organized across 10 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Grinnatural uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Grinnatural achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Grinnatural uses Stamped for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Grinnatural ranks #464 out of 1155 stores we track. This places them in the top 40% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
