Gutology
gutology.co.uk
Gutology is a gut health-focused ecommerce store selling natural supplements and nutritional products designed to optimize the microbiome. The brand combines educational content through its podcast platform with a curated range of supplement products powered by Truebiotics®, positioning itself as a trusted resource for gut health improvement through daily habits and natural supplementation.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
12
Collections
25
Pages
24
Blog Posts
132
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Supplements category average (52)
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15645 / 16375
Faster than 4% of stores
Supplements Ranking
#298 / 330
Top 90% in category
Category Avg Performance
52
-22 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
171ms
Interaction to Next Paint
Additional Metrics
1.7s
First Contentful Paint
569ms
Time to First Byte
10.6s
Speed Index
Store Audit
Actionable insights compared to 463 Supplements stores
#280 in Supplements
Below 60% of stores
94% below average
12 products vs 216 avg
Slower than 90% of Supplements stores
PageSpeed score: 30/100
Category Benchmarks
Compared to 463 stores in Supplements
94% below average
avg
36% below average
avg
33% below average
avg
22% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Jan 2026
Below average catalog size
Top 60% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Jan 2026
Similar Supplements Stores
Other supplements stores with similar size
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About Gutology
Gutology is a supplements ecommerce store built on shopify and operating in GB. The store currently offers 12 products organized across 25 collections, making it comparable in size for the supplements category.
Theme and Design
Gutology uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Gutology achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Gutology uses judge.me for customer reviews and offers Pipe, PayPal for payment flexibility.
Competitive Positioning
Within the Supplements category, Gutology ranks #280 out of 463 stores we track. This places them in the top 60% of supplements stores by product catalog size.
Last scanned
Feb 18, 2026
